by Paul Cavanagh | Mar 30, 2023 | Downsizing lead funnels
You already know that simply getting a new downsizing lead isn’t enough. Just because a senior provides you with their contact information doesn’t necessarily mean they’re inclined to talk with you. At least not yet. And so, you commit to staying in touch...
by Paul Cavanagh | Mar 22, 2023 | Downsizing lead funnels
Congratulations! A senior has left you their first name and email address in exchange for your free resource on downsizing. So, what’s the best way to follow up? You might be tempted to send them an email touting your credentials and encouraging them to give you a...
by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels
Let’s say you’ve got a lead magnet that’s aimed at seniors, free advice on downsizing that they can download by giving you their first name and email address. And you’d like to promote it on social media. What’s a good way of doing that? Well, you’re going to want to...
by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels
So, you’ve got a downsizing lead magnet, free advice on downsizing that seniors can claim by giving you their first name and email address. How do you let people know about it? After all, it’s not going to generate any leads for you if no one knows you’re...
by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels
Offering free downloadable advice on downsizing is a good way to get seniors on to your list of leads. But that’s true only if you can create a low-friction process which encourages them to collect your freebie and leave you their contact information. What do I mean...
by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels
When I make presentations to real estate boards and realtor associations across the US and Canada, I ask people in the audience whether they currently offer free, valuable information that’s specifically designed to attract downsizing seniors. In other words, a...
