by Paul Cavanagh | Mar 13, 2023 | Downsizing lead funnels
When I make presentations to real estate boards and realtor associations across the US and Canada, I ask people in the audience whether they currently offer free, valuable information that’s specifically designed to attract downsizing seniors. In other words, a...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
Some of the realtors I work with have a hard time articulating what sets them apart, even when they have an SRES (in the US and Canada) or ASA (in Canada) designation. Yes, they know they’re different from other realtors who are more focused on the sale and less...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
Your writing voice has a big influence on whether people will get to know, like, and trust you. Come across as too formal or stiff and you’re likely to turn some people off. I aim for a conversational tone when I’m writing marketing material, whether that’s for...
by Paul Cavanagh | Feb 2, 2022 | Getting traction with seniors
A lot of downsizing seniors hold off on finding a realtor. They assume that the realtor’s only role is to sell their current home (and perhaps find a new one). So, how do you assure people that you’re not going to push them to list their house tomorrow? and that...
